![]() Yes, governments could mandate citizens to download an app, as was done in China, but such draconian measures would be anathema in at least Europe and the United States. ![]() Unless we fundamentally rethink how Covid-19 contact-tracing apps are being designed, launched, and scaled, the vast majority will suffer the same fate. Well-known flops such as Google+, Apple’s music social network iTunes Ping, and Webvan are a tiny handful of examples. Most platforms fail because they never build a critical mass of engaged users. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. In these difficult times, we’ve made a number of our coronavirus articles free for all readers.
0 Comments
Leave a Reply. |